Sun SOA Dog Food?

Is this article for real? I'm not sure that if I were Sun I'd have a link to an article titled "How Sun sells its SOA dog food to its own employees" on my SOA web page. But that's where I found it. Ouch! I personally don't eat dog food.

Anyway, I guess the bigger question is whether anyone else is eating this dog foo... I mean JCAPS besides Sun. And from the article it sounds like Sun had a hard time stomaching it.

This article does a good job in explaining some of the difficulties that a novice can have trying to sell SOA. Ricigliano, a senior manager at Sun tries to sell SOA internally. The article says, "he quickly found that it didn't work to go into a meeting with business users and talk about SOAP, Web services, UDDI and WSDL, or even the virtues of Sun's very own SOA tools." He learned his lesson and concluded, "the trick is not to show business users how SOA works, but how SOA can work for them." Great quote!

However the article really doesn't give evidence that Ricigliano actually implemented anything. I can only conclude from the article that they're still eating.